TFL provided an interactive fair programme for customers on tfl.com

Main Reaction - The TFL Blog | September 2020

Let's stay at home and go to the fair

In 2020 the world has been turned upside down. The Covid-19-pandemic has influenced all of our lives in manifold ways. Economy worldwide has to struggle with the restrictions and become creative to find appropriate solutions for the new world we are living in. Also fairs and events are severely affected by this.

A lot of fairs will not take place at all in 2020 and maybe even 2021. There are numerous reasons for this. International fairs for example cannot take place due to travel restrictions. Also, a lot of exhibitors refuse to participate even if they could make the journey, knowing full well the risk is simply not worth taking. They choose to act responsibly putting their customers' and their own health first.

For local fairs that tend to feature smaller companies as exhibitors, putting the necessary and mandatory protective measures in place is often simply not workable or profitable, especially when considering that visitors will very likely and very understandably be fewer in numbers. Organisers expect losses in the double- to triple-digit millions. Hence, a huge challenge to be faced.

Nevertheless, there are also chances hidden in all of these trials and tribulations. One is to use the digital world and find online solutions to provide customers with information that serves them. It may be not as pleasant as meeting face-to-face, however, there is a huge potential to connect with clients in completely new way.

From 1st – 3rd September 2020, the time period during which the ACLE was supposed to take place - TFL provided its excellent advice on an online platform called ACLE 2020 #athome. In this password protected area which was exclusively available to TFL customers, clients were able to chose between various offers like podcasts, publications and a picture gallery. At the end the users could even take a pleasant quiz that showed how much knowledge ACLE 2020 #athome had imparted to them. This way customers are up-to-date with the latest trends, innovations and may, hence, plan their future production and articles accordingly. Despite having to practice physical distance, TFL keeps in touch with its customers because connection matters.

The full content of ACLE 2020 #athome is now freely available on tfl.com:

Manuela, Switzerland

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#astrologer #inlovewithleather
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